Explain the major problems, and aggravate it a little to put emphasis on the said problem.

Talk about why they might still be struggling and don’t have a solution yet – is it because this is a novel product and no other product has been introduced to tackle the issue?

Or is it because the previous methods were not ideal to get good results?

Introduce your product and explain why and how your product is better than the ones seen before in the market.

You can talk about the ingredients and the methods used to create the product.